April 23, 2012
If you’re racking your brain trying to come up with a fresh new idea for your next direct mail campaign, get away from your desk and look for inspiration in your mailbox instead.
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April 4, 2012
Ask yourself…are you honestly “in touch” with your loyal customers and clients? Does your message “grab” the attention of your target audience? Is your information getting into the right “hands?”
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March 15, 2012
When you send out your next personalized direct mail campaign, how can you be sure it is delivered to the right person, and doesn’t end up in the hands of an unresponsive audience? That can be not only frustrating, but costly and time consuming, and it can damage existing donor relationships. Duplicate names, outdated addresses and invalid address information are all examples of bad data. How can you find out what’s in your data files?
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March 2, 2012
According to a recent study released by Epsilon, 50 percent of consumers prefer direct mail to email marketing. Although electronic marketing has seen a huge increase in recent years, consumers, especially younger Consumers, enjoy receiving physical mail, and trust information in direct mail more than information that comes to them via email.
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February 22, 2012
The DMA says a typical direct mail piece yields a 3.42% response rate, but a personalized package performs one-third better. With that kind of boost, it’s no wonder so many companies strive to personalize their mailings.
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February 17, 2012
Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail. In today’s economy, you need to do everything you can to get the most from your direct mail fundraising campaign.
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February 9, 2012
Don’t let the move to online marketing fool you – creative direct mail is still a big moneymaker. But the key to getting the results you want is to create an envelope that people want to open.
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February 2, 2012
Catching a prospect’s eye can be a real challenge when it comes to direct mail. Even with the best-written content, if the piece is not eye-catching and engaging, you are reducing your chances that your mail will be opened and increasing your chances that the mail piece will end up in the trash. For both business to business (B2B) and business to consumer (B2C) companies, creative direct mail is a must. Here are some ideas:
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February 2, 2012
When most people think of direct mail fundraising, they think of a package that usually includes a letter, donation form and reply envelope. Email doesn’t often come to mind, even through it has become one of the most popular forms of communicating. Yet adding email to your fundraising can make your campaigns even more successful.
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January 30, 2012
Today marketers really miss the boat if they neglect to use a multi-channel approach to reach their audience. Although the mailbox is no longer the only way to reach consumers, it remains a great first step to get your foot in the door. Once you’re in the door, however, your next mission is to keep and hold consumers’ attention -and that’s where your creativity comes in.
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