Authors
CRYSTAL UPPERCUE, Marketing Manager of EU Services
Area of expertise: Branding, Campaign Planning, Cross Media Marketing, Direct Mail Design, Direct Marketing Management/Strategy, DM Testing, Lead Generation, Paper, Premium Personalization and VDP Campaign Planning
Crystal has over eight years experience in the direct marketing industry. She played an integral part in implementing EU Services’ marketing leads program, a strategy that has contributed over 35 percent of the company’s revenue in new customer sales. Crystal currently manages the customer retention program, as well as the branding and positioning of EU’s marketing efforts. As a regularly featured columnist in Marketing AdVents and numerous other industry publications, she is also the face of EU Services.
CINDY KILGORE, Manager of Creative Development
Area of expertise: Campaign Planning, Campaign Websites, Creative, Cross Media Marketing, Direct Mail Design, DM Testing, Email Marketing, Paper, PURLs, VDP (Variable Data Printing/Personalization), VDP Campaign Planning, Web to Print
Cindy is one of EU’s resident creative strategy and cross media experts, with over nine years of experience in the direct marketing industry. Her expertise in design, marketing, and production technology made Cindy a pivotal link in the implementation of EU’s cross media services over three years ago. Today she oversees creative development for the company’s marketing efforts. She also manages the package improvement program for EU’s customers and future customers in an effort to provide cost-effective suggestions and innovative ideas to positively impact results.
CHRIS KONKEL, Vice President of Data Processing
Area of expertise: Automated Response, Data Management, Data Processing, Data Segmentation, Intelligent Bar Code Technology, List Hygiene, List Management, Production, VDP Campaign Planning, VDP Technology
Chris has over 15 years of experience in the direct marketing industry. He is responsible for the general management of the EU Services’ DataComm division, which provides direct mail list hygiene, file programming, postal presorting, print personalization and custom data solutions for customers. Chris serves as a liaison between data processing production, sales, and customer service in discussions with customers. Chris helped to implement EU’s variable data printing and personalized url technology.
DAVE LOUDON, Vice President of Mail Processing
Area of expertise: Commingling, CoPalletization, Fulfillment, Postal Regulations, Production
Dave oversees the mail processing and fulfillment department of EU Services. With over 23 years experience in the direct mail industry, he is an expert on postal regulations and regularly works with the U.S.Postal Service to implement and test new postal technology. Dave established co-palletization services at EU that have enabled customers to experience considerable savings in postage. He also developed software to send postal forms and documentation to the USPS electronically, in preparation for the utilization of the Intelligent Mail Barcode.
PAUL BUOHL , Manager of Estimating and Planning
Area of expertise: Paper Selection for Printing, Environmentally Friendly Paper Options, Forest Stewardship Council and Sustainable Forestry Initiative Paper for Direct Mail
Paul is the resident expert at EU Services in the three P’s of direct mail: paper, planning and pricing. Paul manages EU’s estimating personnel and all related activities such as, monitoring paper inventory and cycle times, as well as penetrating new markets. He also serves as EU’s Chain of Custody Coordinator for its FSC and SF certifications. Paul has been with EU since 1992 and holds a B.S. in printing management from the Rochester Institute of Technology.
BERT SALTER, Business Development Manager
Areas of Expertise: Direct Mail Campaign Planning, Print and Mail Production, Estimating, Postal Discounts, Cross Media and VDP Campaign Planning and Consultation
Bert has 10 years of experience in customer service, estimating and job planning, and outside sales within the direct marketing industry. Today he oversees the development of integrated lead generation and nurturing campaigns that involve direct mail, emails, and personalized URLs for EU Services’ Marketing Department. His diverse background has given him insight into all facets of direct marketing production. This uniquely qualifies him to provide marketing campaign guidance from the client’s perspective.
SARA FOX, Client Services Account Manager
Areas of Expertise: Direct Mail Project Management and Postal Management
Sara is an expert in direct mail project management and member of our quality control team. For over five years she has contributed to the growth of some of our largest direct mailers in the industry through managing their complex campaigns. Sara offers her insight on production coordination, direct mail cost savings, production optimization tips, and consultation on everything from paper to postage.
PETER MUIR, President of Bizucate, Inc.
Peter Muir, President of Bizucate, Inc., is an educator, consultant, marketer and motivator helping individuals and organizations find profitable opportunities in multi-channel communications. With many years of educational design and business coaching experience, Peter is well known, especially within the Graphic Communications industry, as a source of information and inspiration. He is a frequent speaker at industry conferences and seminars. Contact Peter at pmuir@bizucate.com or www.bizucate.com .
ANDREW MCDOWELL, Client Services Representative
Areas of Expertise: Direct Mail Project Management and Postal Management
With five years in customer service, Andrew prides himself on his ability to anticipate the needs of his customers, whether they regard paper and printing, postal requirements, or project planning. [He is also fond of alliteration.] He has spent his time at EU proactively developing ways to save customers time and promoting ease of business. Andrew focuses on helping clients organize their programs and identifying cost-savings opportunities.
