Custom Data Solutions

May 9, 2011

Renewal Time Is Your Time To Shine

By Cindy Kilgore

Member and donor renewal time offers a chance to reinvent your direct mail efforts. Renewal mailings don’t have to be fancy. Sometimes a standard insert package in a window envelope and a second message sent via email will do the trick. But if your renewal rate is consistently falling or your program is suffering from package fatigue, now may be the time to test new options: personalized imaging or one-to-one messaging with color digital printing to name a few attention-grabbing ideas.
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April 27, 2011

You and Mobile: Where’s The Fit?

By Crystal Uppercue

The adoption of smart phones is exploding. As customers migrate from older devices to using what are essentially powerful, Internet-enabled hand-held computers, retailers face new marketing challenges. It turns out that camera phones, clever software, and high-speed data plans are turning customers into formidable comparison shoppers. How does this affect your future marketing plans?
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April 18, 2011

How Safe Is Your Data? Certification Answers That Question

By Chris Konkel

Last month, Nancy Freeman posted a blog that talked about EU’s recent HIPAA certification and what that means to marketing (HIPAA and Direct Mail). Data has become such a critical part of marketing, and the security of the data and information go hand in hand.  Let’s take a closer look. . .
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April 13, 2011

Direct Mail and Integrated Marketing: A Good Fit

By Crystal Uppercue

Direct mail remains a vital part of the integrated marketing mix, with the Winterberry Group forecasting 2011 direct mail investment will increase 5.8% over last year. Where does it work best?
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March 18, 2011

HIPAA and Direct Mail

By EU Services

EU Services recently became HIPAA compliant. Many of our customers have had questions about what this means to them. Here is some basic information that might help you get a better understanding of what HIPAA is – and how it affects your direct mail campaigns.
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March 17, 2011

How Personalized Should Your Direct Mail Message Be?

By Cindy Kilgore

Changes in technology over the years have launched direct mail personalization to increasingly complex and powerful levels. At the most basic level, personalization involves changing the salutation or name, in addition to the address, on each direct mail piece. More complex targeting involves different “versions” of a marketing message combined with basic personalization. Finally, there is fully customized printing, where the mailing list data can trigger the proper text, images and layout for a given mail recipient.
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A Guide to One-to-One Direct Mail Marketing

Our comprehensive guide will ensure that you have examined and explored your campaign in depth.

February 17, 2011

Making the Case for Health Insurance One Person At A Time

By Crystal Uppercue

A 2009 study by Mintel Comperemedia, showed that in anticipation of legislative reform, health insurers upped direct mail offers by 18 percent from the previous year. While the organization’s experts don’t expect mail volumes to continue at that level of growth in 2011, the long-term impact of 2010′s legislative changes are likely to reverberate on the way insurers market in the future.
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Guide: One-to-One Direct Mail Marketing

Learn how to push direct mail campaigns toward true one-to-one messaging with steps that will reduce risk and greatly improve the chances of success.

Variable Data Printing Is Just Getting Started.

February 3, 2011

Variable Data Printing Is Just Getting Started.

By Cindy Kilgore

The 40/40/20 Rule developed by direct marketing pioneer Ed Mayer states that 40 percent of a direct marketing campaign’s success is attributable to the list (the offer comprises another 40 percent, and creative effort the final 20 percent). The rise of variable data printing technology within the industry adds a tempting corollary:  List plus creative plus offer equals more than the sum of the parts.
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Guide: One-to-One Direct Mail Marketing

Learn how to push direct mail campaigns toward true one-to-one messaging with steps that will reduce risk and greatly improve the chances of success.

Queue Up! QR Codes Are Coming On Strong.

January 6, 2011

Queue Up! QR Codes Are Coming On Strong.

By Bert Salter

To drive traffic to our DMA10 booth in San Francisco, EU Services developed a fun pre-show campaign that incorporated QR codes.

We contacted folks via direct mail and email, offering a 15-month personalized calendar that featured variable imaging. Respondents had a week to place their order and we offered response via both QR codes and personalized urls. The p-URLs performed well, generating a 4% response rate, an 83% conversion rate, and 65 orders. The big news for us this time, though, was that six people used the QR codes to place their order.
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January 5, 2011

Hispanic-Americans Appreciate Direct Mail

By Bert Salter

Do you know of a dream demographic that combines high direct mail response and buying power?

A recent survey found that first- and second-generation Hispanic-Americans of all income levels have a significantly higher response to direct mail than other readers. This form of communication as a means of follow up by a company they have expressed interest in has grown within this demographic from 48% in 2007 to 55% in 2009. Right behind direct mail were phone calls and email (tied at 51%),  and catalogs at 50%.

Vertis Communications’ 2009 Opiniones survey of 500 Hispanic-Americans across the U.S. found that direct mail works in a variety of sectors, including entertainment, pharmaceuticals, telecommunications, Internet services, insurance, financial services, clothing, home electronics, wholesale clubs, furniture and jewelry.
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