February 17, 2012
Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail. In today’s economy, you need to do everything you can to get the most from your direct mail fundraising campaign.
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February 9, 2012
Don’t let the move to online marketing fool you – creative direct mail is still a big moneymaker. But the key to getting the results you want is to create an envelope that people want to open.
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January 26, 2012
Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever. In fact, the direct mail campaign that drives your audience to the online channels should be the most cost-effective.
January 19, 2012
The core of any marketing campaign is the data. Poor data leads to poor results; good data leads to improved response rates, which translates to a higher ROI, and ultimately, business growth through true lifetime value of your customers.
A recent article published in EU Services’ News & Insights newsletter describes the Customer Lifecycle and the importance of leveraging data throughout that process. Phase 1 is the Customer Acquisition Phase where you acquire high-value customers cost-effectively. Phase 2 is the Customer Development Phase that concentrates on converting and developing customers using knowledge. Phase 3 is focused on Customer Retention which uses all the accumulated knowledge to continually respond to customer needs, cross-sell, up sell or reacquire customers that have been lost to the competition.
The starting point is raw data which is continually enriched through a series of processes that leads to segmentation: grouping customers; grouping attributes and variables; and predicting response and future group memberships. The result of all of this analysis provides true targeted marketing that gets you in front of the right contact at the right time with the right solution or need.
Of course, the benefits are enormous to your organization. As mentioned initially, you generate better returns and business growth while achieving cost savings by reducing wasted marketing dollars. No matter what your industry may be, data-driven direct marketing should be at the top of your “to-do” list when you plan your next campaign.
For more information or reprints of the full article please email us at marketing@euservices.com.
January 13, 2012
Any organization trying to make money in the last few year’s has had trouble reaching their goals. This is especially true for nonprofits – as people worry about their own financial stability, they’re more reluctant to give money to others. Add to that consumers that want more from their spending, and you get fundraisers feeling the pressure to attract donations and yield good returns – often with fewer resources. Continue to full post…
January 12, 2012
Face it, a plain old envelope just doesn’t cut it anymore. Direct mail can get your foot in the door, but creative direct mail will REALLY get you noticed.
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December 2, 2011
In our blog of October 26, 2011, we announced that the U.S. Postal Service had filed a request with the Postal Regulatory Commission for a proposed postage rate increase for January 2012. This increase was approved by the PRC on Tuesday, November 22nd and will go into effect on January 22, 2012. For your convenience, we’ve prepared an updated Postage Rate Chart for 2012.
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November 28, 2011
Some marketers consistently have issues with their print vendors whenever they send in an art file for an upcoming project. They either receive a myriad of questions from their client services representative before the proof is produced, because the art files don’t match the job quote or, once the customer receives the proof, it is not what the marketer initially wanted. So, what are some reasons for these issues?
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November 23, 2011
As a fundraiser, if you apply the concept of “giving” by including a small item in your annual appeal package over the holidays, the recipients will most often respond by “giving” to your organization in return. The holiday gift from “your company name” can be alluded to in the outer envelope teaser, reinforcing the need to open your package. Why not give it a try this holiday season?
this year
October 26, 2011
On October 18, 2011, the USPS filed for a general rate increase with the Postal Regulatory Commission. If approved by the PRC as meeting the statutory requirements, the increase would go into effect on January 22, 2012.
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