November 23, 2011
As a fundraiser, if you apply the concept of “giving” by including a small item in your annual appeal package over the holidays, the recipients will most often respond by “giving” to your organization in return. The holiday gift from “your company name” can be alluded to in the outer envelope teaser, reinforcing the need to open your package. Why not give it a try this holiday season?
this year
October 26, 2011
On October 18, 2011, the USPS filed for a general rate increase with the Postal Regulatory Commission. If approved by the PRC as meeting the statutory requirements, the increase would go into effect on January 22, 2012.
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October 11, 2011
If you are in the direct mail business, this is your busiest time of the year. You know that you really should be testing your fall direct mail campaign(s) to see if your control is still your best performing package. So here are five ideas to consider testing this fall based on some packages I’ve received in my mailbox recently.
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September 16, 2011
The two most recent blog posts have explored direct mail fundraising efforts to “go green” with cost-effective suggestions to lessen the impact on the environment. Fundraisers must also respect how donors want to receive their messaging and determine when to use email versus direct mail to reach those donors.
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September 14, 2011
Direct mail has earned a bad reputation from environmentally aware organizations and the press. Visions of entire forests wiped out. Mountains of junk mail rotting in landfills. Even direct marketers that are not raising money for environmental causes feel a bit guilty about direct mail. After all, no matter how good your mission is, or how compelling the photos and stories you share in your direct mail package – your organization would probably be delighted to receive a 1% return from an acquisition mailing. That means at least 99% of your mailing did NOT generate a response!
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September 12, 2011
When your organization thinks about fundraising and the color green – what comes to mind? Do you think of the CASH that your efforts produce? Or are you concerned about the environment? As a savvy fundraiser, perhaps you should be thinking about BOTH of them!
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September 1, 2011
Postcards are very popular these days. You can personalize them, use showy graphics and they are relatively inexpensive to produce and mail. The drawback occurs when you attempt to design a postcard and discover that there just isn’t enough real estate on it to tell your message. Ideally, a postcard is a great vehicle if your message is short and you can direct the recipient to a website, a personalized URL or a phone number. But there just isn’t much room!
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August 10, 2011
Google’s 2011 B2B Marketing Outlook took a look at this year’s probable activity in the B2B arena. Google found that marketers are committed to customer retention. In fact, 87 percent invest resources in keeping customers – and two-thirds say customer retention efforts will grab the majority of their marketing dollars in 2011.
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