February 17, 2012
Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail. In today’s economy, you need to do everything you can to get the most from your direct mail fundraising campaign.
Continue to full post…
February 9, 2012
Don’t let the move to online marketing fool you – creative direct mail is still a big moneymaker. But the key to getting the results you want is to create an envelope that people want to open.
Continue to full post…
February 2, 2012
Catching a prospect’s eye can be a real challenge when it comes to direct mail. Even with the best-written content, if the piece is not eye-catching and engaging, you are reducing your chances that your mail will be opened and increasing your chances that the mail piece will end up in the trash. For both business to business (B2B) and business to consumer (B2C) companies, creative direct mail is a must. Here are some ideas:
Continue to full post…
January 26, 2012
Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever. In fact, the direct mail campaign that drives your audience to the online channels should be the most cost-effective.
December 21, 2011
The rapid adoption of smartphones has led to an explosion of QR codes as a convenient way to link the physical world of print to the virtual world of immediate information.
A recent statistic, based on a data collected by The Direct Mail Man stated that, “Even though QR Codes are meant to appeal to people on the go, nearly 60% of QR codes are scanned at home”. Continue to full post…
March 15, 2011
Who is interested in one-to-one messaging for direct mail? Savvy direct marketing managers are. So are forward-thinking graphic designers aware of the latest personalization trends, and, increasingly, innovative database marketers. The reason, quite simply, is that targeted messaging works.
Continue to full post…
February 8, 2011
The most successful direct marketing professionals we work with are open-minded and results-oriented. These folks know very well what they are doing, but continue to seek guidance. As professionals who are always learning, these marketers are able to tell us, “Here’s what’s working –or not – and here’s what I’m thinking. How can I do that?”
Continue to full post…
January 27, 2011
Postcards are very popular these days. You can personalize them, use showy graphics, and get the message out without breaking the bank. Continue to full post…
December 10, 2010
If you’re marketing to Millennials, Echo Boomers, or Gen Y, you’re reaching out to folks born anywhere from the mid-1970s to the early 2000s. Research from Marketing Sherpa gives you good reason to test the power of variable imaging in your next direct appeal to this group.
Continue to full post…
November 11, 2010
Campaign improvements don’t necessarily need to start from scratch. In competent hands, tweaks can make a big difference in returns. That’s the theory behind EU’s Package Improvement Program, which takes a look at an existing or proposed direct mail package and suggests ways to make it better.
Continue to full post…
Recent Comments