August 4, 2011
Color Sells In Direct Mail
Color psychologist and branding expert, Jill Morton, shared a few general tips about “Finding Colors That Sell” on the Xerox blog.
Among other key points, Morton noted the following:
- Three is the best number of colors to use in a single document.
- Yellow and black grabs more attention than any other color combination.
- Traditionally, blue text gets attention.
- Consider the timeless psychological effects of a given color.
- Evaluate how traditional colors are used in your business section.
- Think about the advantage of shifting to a color alternative.
Simply put, color can be very effective.
Are you aware of the emotions that can drive a customer or donor to respond to your message? To learn more, just download the free resource guide here, Boosting Direct Mail Response Rates: 13 Ways to Drive Emotion.
