November 23, 2011

Give A Gift, Get A Gift With Holiday Premiums

By Cindy Kilgore

As a fundraiser, if you apply the concept of “giving” by including a small item in your annual appeal package over the holidays, the recipients will most often respond by “giving” to your organization in return.  The holiday gift from “your company name” can be alluded to in the outer envelope teaser, reinforcing the need to open your package. Why not give it a try this holiday season?

Here are just a few premium ideas to help boost your returns this year:

  • Labels: Include a small personalized sheet of holiday labels, gift tags and envelope seal stickers. This gift sheet will be appreciated and used by the recipients during the holidays.
  • Bumper Sticker: If placed on the rear window, body or bumper of the recipient’s vehicle, a bumper sticker will continue to build brand recognition, extending the life cycle of the logo. Bumper stickers are an easy, economical way to get exposure by taking advantage of a captive audience in support of your organization’s mission.
  • Decal: A dependable way to promote your organization and provide perceived value to supporter recipients. This is another opportunity to keep the logo and brand information visible. The 24-hour exposure ensures that this inexpensive marketing tool never stops working on your behalf. Additionally, since the decal is “mobile,” it will increase the chance that other potential supporters outside of your geographic area will gain exposure to your organization.
  • Keepsake Snapshot: A snapshot-style photograph of people, animals, land, etc., mailed to donors to show the “before-and-after” results of their generosity. This serves as a way to reinforce a strong emotional connection, causing more people to become engaged with the message of the premium piece.
  • Sticker package: A time tested technique that includes a removable sticker with an image on it that pertains to your organization. The sticker can be removed by the recipient and put on the reply device to show the donor’s “pledge of support” for your organization. This is commonly called an involvement technique and has proven to be very effective in raising response rates for mailings.

For more information on creating your holiday premium package, contact Cindy Kilgore at ckilgore@euservices.com.

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