February 17, 2012
Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail. In today’s economy, you need to do everything you can to get the most from your direct mail fundraising campaign.
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January 26, 2012
Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever. In fact, the direct mail campaign that drives your audience to the online channels should be the most cost-effective.
September 12, 2011
When your organization thinks about fundraising and the color green – what comes to mind? Do you think of the CASH that your efforts produce? Or are you concerned about the environment? As a savvy fundraiser, perhaps you should be thinking about BOTH of them!
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