January 26, 2012
Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever. In fact, the direct mail campaign that drives your audience to the online channels should be the most cost-effective.
November 28, 2011
Some marketers consistently have issues with their print vendors whenever they send in an art file for an upcoming project. They either receive a myriad of questions from their client services representative before the proof is produced, because the art files don’t match the job quote or, once the customer receives the proof, it is not what the marketer initially wanted. So, what are some reasons for these issues?
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July 28, 2011
Printing Impressions contributing writer and consultant, Kelly Mallozzi, reminded folks who print for a living (like EU Services) of five BIG untruths in the industry. Number 3 on Kelly’s list was “Your clients already know everything that you do.”
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April 18, 2011
Last month, Nancy Freeman posted a blog that talked about EU’s recent HIPAA certification and what that means to marketing (HIPAA and Direct Mail). Data has become such a critical part of marketing, and the security of the data and information go hand in hand. Let’s take a closer look. . .
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