January 13, 2012
Posted by Crystal Uppercue
Any organization trying to make money in the last few year’s has had trouble reaching their goals. This is especially true for nonprofits – as people worry about their own financial stability, they’re more reluctant to give money to others. Add to that consumers that want more from their spending, and you get fundraisers feeling the pressure to attract donations and yield good returns – often with fewer resources. Continue to full post…
Posted in Direct Mail Production
Tags: direct mail solutions, Fundraising, fundraising appeal, multi-channel marketing, Non-profit organization
September 16, 2011
Posted by EU Services
The two most recent blog posts have explored direct mail fundraising efforts to “go green” with cost-effective suggestions to lessen the impact on the environment. Fundraisers must also respect how donors want to receive their messaging and determine when to use email versus direct mail to reach those donors.
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Posted in Direct Mail Production
Tags: concern for the environment, direct mail appeal, email marketing, fundraising appeal
August 25, 2011
Posted by Chris Konkel
A June report out of the U.K. confirmed that a bad list in direct marketing is bad business. The organization’s 2011 annual report noted that complaints about charities’ direct mail fundraising tactics increased by 86 percent in 2010. Granted, the 9,462 complaints regarding direct mail fundraising were miniscule considering that more than 146 million pieces of mail were delivered. Still, those who were angry complained.
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Posted in Direct Mail Production
Tags: data hygiene, direct mail appeal, fundraising appeal, list management
July 12, 2011
Posted by EU Services
An article in Luxury Daily reports that 50% of the wealthy population – the top 10% of affluent U.S. individuals who comprise 35% of all U.S. income – don’t use social media at all. Individuals with a minimum net worth of $828,000 and an average net worth of $3.1 million are the people we’re talking about. Continue to full post…
Posted in Custom Data Solutions, Direct Mail Production
Tags: fundraising appeal, Social classes, targeted direct mail, targeted marketing
March 25, 2011
Posted by EU Services
When your organization thinks about fundraising and the color green – what comes to mind? Do you think of the CASH that your efforts produce? Or are you concerned about the environment? As a savvy fundraiser, perhaps you should be thinking about BOTH of them!
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Posted in Direct Mail Production
Tags: eco-friendly direct mail, fundraising appeal, Recyclable materials
March 18, 2011
Posted by EU Services
EU Services recently became HIPAA compliant. Many of our customers have had questions about what this means to them. Here is some basic information that might help you get a better understanding of what HIPAA is – and how it affects your direct mail campaigns.
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Posted in Custom Data Solutions, Direct Mail Production
Tags: Data privacy, direct mail marketing, fundraising appeal, HIPPA
January 19, 2011
Posted by EU Services
Do direct mailers ever conduct focus groups through which people reveal their thoughts about a piece of mail? If so, here’s my stream-of-consciousness reaction to a recent fundraising appeal.
The box sat on my counter for 10 minutes while I opened the rest of my mail. I didn’t put it into the “toss” pile because I could see a pen looking at me through clear plastic. A sort of Montblanc look-alike, from what I could tell. Black and gold.
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Posted in Promotional
Tags: direct mail marketing, fundraising appeal, raising awareness
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