Maximizing Your Success in Direct Mail Fundraising

Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail.  In today’s economy, you need to do everything you can to get the most from your direct mail fundraising campaign.
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Direct Mail Fundraising Trends for 2012

Any organization trying to make money in the last few year’s has had trouble reaching their goals. This is especially true for nonprofits – as people worry about their own financial stability, they’re more reluctant to give money to others.  Add to that consumers that want more from their spending, and you get fundraisers feeling the pressure to attract donations and yield good returns – often with fewer resources. Continue to full post…