January 26, 2012

Reduce Your Direct Mail Fundraising Costs in 3 Easy Steps

Posted by Crystal Uppercue

Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever.  In fact,  the direct mail campaign that drives your audience to the online channels should be the most cost-effective.

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6 Tips to Cut Cost in Direct Mail Programs

In a down economy, many organizations choose to cut or even eliminate marketing programs. But those cuts will affect your business in the future. So what should you do? You need to mail smarter.



Posted in Direct Mail Production, Package Improvement
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