January 26, 2012

Reduce Your Direct Mail Fundraising Costs in 3 Easy Steps

Posted by Crystal Uppercue

Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need to control your fundraising budget using these multi-channels is more important than ever.  In fact,  the direct mail campaign that drives your audience to the online channels should be the most cost-effective.

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6 Tips to Cut Cost in Direct Mail Programs

In a down economy, many organizations choose to cut or even eliminate marketing programs. But those cuts will affect your business in the future. So what should you do? You need to mail smarter.



Posted in Direct Mail Production, Package Improvement
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May 6, 2011

Weighing Your Options for Savings

Posted by Andrew McDowell

Weighing Your Options for Savings

If a tight budget is weighing heavily on your mind, consider fighting back – by weighing your package! While Standard Mail doesn’t incur surcharges until 3.3ozs, First Class Mail sees additional costs after only 1 ounce. Paying attention to the weight of your package helps you avoid any nasty surprises when postage is due, and could be a great way to cut costs.
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Guide: Planning a Direct Mail Campaign

Our comprehensive guide will ensure that you have examined and explored your campaign in depth.



Posted in Direct Mail Production
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